Social Media Strategist

My Role:
Social Media Strategist

My Responsibilities:  
Social Media Strategy Development, Platform Selection & Optimization, Content Creation & Curation, Analytics & Performance Reporting, Brand Voice & Messaging Consistency, Social Listening & Trend Monitoring.

Project duration:  
04/2020 – 10/2020

The Client: 
Premier Personnel Group, a leading staffing and recruitment agency that specializes in placing skilled professionals in industries such as healthcare, finance, engineering, and IT.

The Problem:
Premier Personnel Group faced challenges in building a strong online presence and engaging effectively with both job seekers and businesses looking to hire. Despite offering valuable recruitment services, the company struggled with:

Low Brand Awareness: Many potential clients and candidates were unaware of Premier Personnel Group, which limited their ability to attract top talent and business opportunities.
Ineffective Content Strategy: The social media content was inconsistent, too generic, and did not highlight the company’s unique strengths, such as its industry expertise and personalized service.
Limited Engagement: Social media posts received minimal interaction, making it difficult to build relationships with candidates, clients, and industry partners.

Premier Personnel Group needed a strategic approach to social media that would increase brand visibility, engage both job seekers and employers, and position the company as a leader in staffing and recruitment.

The Goal: 
The goal was to develop and execute a tailored social media strategy to:

Increase Brand Visibility: Build recognition in the staffing and recruitment sector and position Premier Personnel Group as a trusted partner for both job seekers and employers.
Enhance Audience Engagement: Engage with job seekers, employers, and industry influencers through informative, interactive, and valuable content.
Drive Lead Generation: Use social media as a platform to drive traffic to the website, generate leads, and encourage direct inquiries from potential clients and candidates.

To achieve these objectives, I created a comprehensive social media strategy that focused on content creation, platform optimization, and community building.